The rise of the Super App – And Why the Future Belongs to Them
7 July 2025
Let’s face it-we all have too many apps. One for chatting. One for shopping. A few for banking. Another for ordering food. Then there’s the one you use once a year to book a flight (and forget your password every time).
What if one app could dominate your entire day-help you message friends, book an uber, pay bills, book flights, order dinner, and even apply for a loan? For hundreds of millions across the globe, this isn’t hypothetical-it’s daily life inside a super app.
But while the convenience for users is obvious, there’s a deeper reason these digital giants are the new obsession for businesses worldwide: Super apps aren’t just platforms-they're ecosystems. And ecosystems build empires.
Think of a super app as the Swiss Army knife of apps – instead of toggling between 10 different apps, you’ve got one!
Why Users Love Super Apps
- Bring all your services into one experience – Stop siloing your offerings.
- Reach more users across more industries – One platform, multiple markets.
- Better data, smarter insights – Understand user behavior on a deeper level.
- Higher user retention – When people use your app for more things, they stick around.
- More touchpoints = more monetization – Ads, upsells, partnerships—take your pick.
We’ve Done It
And the numbers speak for themselves:
- The average smartphone user interacts with 30 apps a month, but 90% of their time is spent on just 5 apps.
- In regions like Southeast Asia, super apps already command daily use from over 70% of users.
- User retention rates for super apps tend to be 25–40% higher than single-use applications.
We’ve Been There, Built That:
We’ve helped launch digital platforms around the world—working with brands like Noon, NEOM, Barclays, HSBC, and First Abu Dhabi Bank. After building products for millions of users, we’ve learned what really works (and what doesn’t).