For almost 50 years, ADNOC Drilling has enabled the Abu Dhabi National Oil Company (ADNOC) to reliably and efficiently unlock the UAE’s oil and gas resources in the service of the UAE and its people. In October 2021, ADNOC floated a minority stake of ADNOC drilling on the Abu Dhabi Securities Exchange (ADX).

Such a significant IPO required an accurate and high-performing online presence. Omnia was commissioned to build a microsite on the ADNOC website to house all investor information ahead of the IPO, and a new separate ADNOC Drilling company website.

ADNOC.ae is built on Sitecore and houses 16 OPCO’s, each with their own Microsite.

The Omnia team had to build an additional ‘IPO Microsite’ within the ADNOC Drilling Microsite. The main aim of the IPO site was to announce the flotation of 7.5% of shares, and to explain to potential investors the steps on how to subscribe, the timeline and documentation available for them to download.

Post the IPO going live, the IPO Microsite and Drilling microsite within ADNOC.ae was dropped and a new ADNOC Drilling website and IR site went live approximately 4 weeks post IPO Announcement. This website was the go to portal for business information and shareholder details (updated every 15 minutes from ADX).

The design is based on ADNOC’s long standing heritage but intermingled with the cutting edge technology used in their drilling services.

Our team worked closely with ADNOC’s CIO, along with the ADNOC Drilling team, ADNOC IT, ADNOC Security and Teneo (who liaised with lawyers and supplied all final copy and documentation). Our team also worked closely with the ADNOC Drilling and ADNOC HQ Brand teams to ensure the correct imagery was used to portray the organisation.

A global regional disclaimer was produced to filter out potential investors based on their location. Once location was approved a disclaimer was delivered which had to be agreed upon before entry to the site.