We harnessed Arabsat’s innovation-first and culture and worldly appreciation and perspective to create a brand that inspires future generations.
Before developing the new identity Omnia held a strategy meeting to elaborate our understanding of the target market and creative appetite. We held stakeholder interviews, conducted competitor research mapping and reviewed existing documents to understand the strengths and opportunity for Arabsat. The audience required universal appeal, a balance between local and global audiences was key.

The new identity / design scheme is composed of core elements that come together to create a distinctive look and feel for Arabsat that empower futures. 

The brandmark is the centerpiece of our identity and serves as a universal signature across all communications associated with Arabsat. As a guarantee of excellence, it unites our diverse arts program and represents the pinnacle of our brand’s visual identity.